Ruling an Internet business, one not only faces all the standard retail problems like logistics or branding – they also have to deal with a row of small, practically unnoticeable, operations that determine how effective their system work, and how well-thought their UX is.
What happens when the product you’re promoting gets out of stock? Do you have to manually hide it from users, spending minutes searching for the required position in the list and doing all the job of notifying your market team? If the answer is positive, then you’re in great need of business automation.
Such small operations, mounting up, might take some time to complete – the exact same time one might be spending on the accomplishment of the essential eCommerce business tasks. By building the automatic scripts that are triggered by particular scenarios, one not only upgrades their business but distributes human resources into the areas where a creative approach is required.